Master Your Operating System
The core skill of the next generation isn’t coding—it’s control.
Self-regulation is the human software update our world demands. The same tools elite athletes use to perform under pressure—delivered through play, practiced under stress, and transferred to life.
Distraction is engineered.
Anxiety is rising.
It’s time kids learn to run their own system—before the system runs them.
The Product:
Self-Regulation
We sell self-regulation—the ability to control attention, emotion, and behavior when it matters most. It’s the edge in sports. It’s the foundation in life.
Delivered Through
Athletic Play
Real-World Pressure
Evidence-Based Design
Core Value Proposition
Train Mental Skills Like Muscles
Progressive overload for the mind
Built for Today’s Brain-Hacked Environment
Combat digital distraction with attention and control
RCT-Proven.
Zero Stigma.
High engagement
validated by science, delivered through sport
The Science:
Self-Regulation Works
Results from Two Independent Randomized Controlled Trials
Alvord Unified (2024)
reduction in anxiety symptoms
increase in at-home skill use
15%
Significant
increase in persistence under stress
regulation gains across contexts
30%
67%
San Diego Unified (2023)
improvement in performance under pressure
increase in mental skill use
300%
87%
Broad generalization from sport to classroom to home
KEY FINDING
“IA demonstrates rare ability to generalize coping strategies across school, sport, and life.”
— Lead Research Investigator, 2024
The Shift:
From Mental Health to Mental Fitness
Old Model
Fix what’s wrong
Classroom circles
Clinical tone
Stigma
Abstract reflection
Intellectual Athlete
Build what’s strong
High-engagement athletic play
Coach’s voice
Pride and adoption
Real-time, in-game practice